View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. News
September 30, 2009updated 01 Oct 2009 3:52pm

Guardian.co.uk to launch iphone app

By Emma Slawinski

Publishers have been falling over themselves to launch iphone applications in an attempt to gain revenue from the ever-expanding mobile market.

Guardian.co.uk is the latest to join the rush, as it announced it is developing an application specially tailored to the iphone.

Guardian News and Media said the application was “in the pipeline”, and they were likely to charge for it.

However, the Guardian is by no means the first in the race to 3G phones.

The Telegraph was the first UK newspaper to launch an iphone app, in February this year.

The Independent also offers a free iphone app, while the Financial Times has a free app which offers the same tiered access as its website ft.com, with limited free use for unregistered readers and full access available only to paid subscribers.

The Guardian’s announcement is just the latest sign that print media is seizing the opportunity to make money from both online and the additional channel that 3G phones offer.

Political magazine The Spectator is launching a paid-for app based on a subscription model, charging £0.59 per week.

Earlier this year Rupert Murdoch announced his intention to charge for access to News Corp’s papers online, starting with the Wall Street Journal and rolling out across UK papers The Times, The Sun and the News of the World by next summer.

The Wall Street Journal released a free iphone app earlier this year, but said this month that from October it would begin charging two dollars per week for mobile content.

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly dose of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network