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March 7, 2011

FT plans US digital growth off back of TV ad campaign

By admin

The Financial Times is planning expansion of its digital services in the US with a television advertising campaign aimed at promoting its iPad service.

Ben Hughes, the FT’s deputy chief executive, was reported by Media Week saying the new ad campaign would run in the second quarter of the year.

The FT Group, publisher of the Financial Times, recorded a 12 per cent year-on-year revenue increase last year, its parent company Pearson revealed last week.

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