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November 25, 2008

BBC News promotes mobile offering in new campaign

By paulmcnally

BBC News has launched a promotional campaign to encourage more people to access news on their mobile.

In a post on the BBC editors’ blog, BBC News editor Steve Herrmann said the on-air trails would run for “a couple of weeks”.

It follows a recent survey in which the BBC asked viewers about their news consumption habits and the extent to which they used their mobile phones to get information

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