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November 17, 2010

BBC Magazines launches first monthly magazine iPad app

By admin

Focus iPad appBBC Magazines has introduced the first iPad app for one of its monthly magazines with the launch of a digital version of its science and technology magazine BBC Focus.

The Focus app launches with the December issue of Focus at a cost of £3.49 – however, it will be free to download for print subscribers.

According to the BBC, each page has been designed on a dual viewing mode so content can be viewed in both portrait and landscape orientation.

Interactive features include an animated cover, integrated video and audio, and 360-degree photography that allows users to see the very latest gadgets and consumer technology from all angles, the producers said.

Other features include interactive info-graphics, geo-tagged information and an in-app browser to aid navigation.

Peter Phippen, managing director of BBC Magazines, said: ‘I am delighted that BBC Magazines’ first fully-interactive magazine app is for Focus, a title dedicated to making science accessible to all.

‘This is a very exciting development for BBC Magazines as it moves into the next phase of digital publishing and I will be announcing more digital titles this financial year.”

The app was created by in-house editorial and art teams but built by technology firm Mobile IQ.

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