Three-quarters of the online audience visiting the paywalled websites of The Times and Sunday Times are from the UK, it was reported today.
News International’s chief marketing officer Katie Vanneck was reported by Media Week saying that the paywall had created a ‘more affluent and more engaged digital audience, with a significantly larger UK bias than any other newspaper”.
Earlier this month News International revealed that it had secured just over 50,000 monthly subscribers paying to access its digital versions of The Times and Sunday Times since the paywall dropped in early June.
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