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National newsbrand ABCs: Sunday newspapers hit by biggest circulation drops

Sunday newspapers saw the biggest circulation declines across the national press last month, new ABC figures for May show.

The Mail on Sunday, Sun on Sunday, Sunday Telegraph, Sunday Mirror, Sunday Express, Daily Star Sunday and Sunday People all recorded a double-digit decline year-on-year.

Only the Sunday Times and Observer stayed in single-figure declines.

The year-on-year decline is likely exacerbated by the fact that newspapers printed extra copies for their coverage of the royal wedding of Prince Harry and Meghan Markle in May last year.

The Sun also saw its circulation fall by 12 per cent to 1.3m, but remains the UK’s best-selling national newspaper.

National newsbrand circulations in May 2019 (source: ABC):

Publisher Total circulation (May 2019) Year-on-year % change Bulks
Metro (FREE) 1,425,996 -3%
The Sun 1,302,951 -12% 76,336
Daily Mail 1,181,023 -8%
The Sun on Sunday 1,074,046 -16% 68,780
The Mail on Sunday 984,582 -11%
London Evening Standard (FREE) 857,070 -4%
The Sunday Times 704,064 -9% 77,502
Daily Mirror 494,836 -12%
Sunday Mirror 406,326 -17%
The Times 401,361 -7% 75,815
The Daily Telegraph 330,254 -12%
Daily Star 313,743 -15%
Daily Express 308,581 -9%
Sunday Express 266,702 -15%
The Sunday Telegraph 260,661 -14%
i 229,791 -9% 50,013
Daily Star – Sunday 184,299 -18%
Financial Times 169,119 -7% 28,601
The Observer 158,426 -7%
Sunday People 154,524 -19%
The Guardian 132,793 -6%
Sunday Mail 116,209 -14%
Daily Record 114,045 -12%
Sunday Post 96,717 -17% 538
City AM (FREE) 85,893 -1%

Picture: Reuters/Andrew Winning

Comments

2 thoughts on “National newsbrand ABCs: Sunday newspapers hit by biggest circulation drops”

  1. How can the Sunday People cost 60p more than the Daily Star Sunday? Reach need to slash it’s cover price to reflect that it doesn’t have a glossy magazine and lacks a decent T.V guide.

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