June 25, 2018

Mail is UK’s most read newsbrand according to new industry-standard figures, with Sun close behind

The Mail has the largest readership of any UK newsbrand, according to new industry-standard figures, with the Sun close behind.

The Mail, incorporating the Daily Mail, Mail on Sunday and Mail Online brands, has a total monthly brand reach of 29.25m according to Pamco figures covering April 2017 to March 2018.

Just behind is The Sun with 29.18m readers a month across its print and digital portfolio.

This includes the Sun and Sun on Sunday newspapers as well as thesun.co.uk, thescottishsun.co.uk and its commercial websites including Sun Bingo and Sun Savers.

Pamco (Published Audience Measurement Company) launched in April as a replacement for the National Readership Survey.

It surveys 35,000 UK adults, including 5,000 whose digital reading habits are monitored by computer software, to offer a breakdown by platform across print, mobile, tablet and desktop.

Pamco includes monthly Comscore data to provide an overall “total brand reach” figure across print and digital for each newsbrand.

According to the monthly figures, the Sun had the largest readership on mobile (20.35m), while the Mail was top for tablet readers (4.1m).

The Guardian again boasted the largest readership on desktop at 7.89m a month, while the Metro dominated in print with a readership of 10.25m per month.

Pamco figures for April 2017-March 2018 (in 000s) for UK newsbrands:

Newsbrand	Total Brand Reach (monthly)	Phone	Tablet	Desktop	Print
Qualities
The Times	8,038	2,527	560	1,248	5,243
Independent	17,344	12,789	2,206	4,345	–
The Telegraph	23,139	15,244	3,351	5,899	3,682
The Guardian	24,086	15,791	3,096	7,889	4,162
i	3,533	1,707	252	390	1,577
Mid-market
Express	15,368	6,707	2,489	5,069	2,735
The Mail	29,254	18,287	4,100	5,895	8,578
Popular
Mirror	25,293	18,296	2,466	3,240	5,321
Daily Record	5,581	4,063	504	496	1,091
Daily Star	7,834	3,938	891	1,521	2,311
Sun	29,182	20,350	3,413	4,073	9,405
Free
Evening Standard	14,072	9,279	1,339	1,916	4,692
Metro	22,177	13,099	1,674	2,485	10,250
Regional
The Press and Journal	500	197	45	77	222
The Courier – Dundee	501	211	46	60	243
The Herald	1,384	715	159	316	367
The Scotsman	2,279	1,482	253	454	330
The Yorkshire Post	1,203	627	130	222	316
Sunday Post	545	–	–	–	545