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January 17, 2022updated 30 Sep 2022 10:55am

Top UK newsbrands: Sun best for reach, but Mail has most engagement

By Aisha Majid

The Murdoch-owned Sun and Rothermere-owned Mail both claim to be the biggest newsbrand in the UK, citing the latest Pamco industry audience data.

The Sun is once again the news brand with the biggest overall UK reach, according to the latest quarterly audience data release from Pamco (The Publishers Audience Measurement Company).

Taking into account total monthly reach across all platforms and print, the News UK brand reached 28.2m UK adults per month, 18.9m per week and 7.1m daily according to Pamco.

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