Current affairs magazines continued to boom in the first half of 2017 – albeit helped by double-counting for certain titles.
Private Eye remains top of the table with an average of 249,927 sales a fortnight, up 8.6 per cent year on year and a whisker below its all-time record set in the second half of 2016.
The Economist is in second place with 248,106 copies a week, and ahead if you are just counting UK and Ireland. However its figures are flattered by the fact that 60,486 of its subscribers are counted twice.
This is because of a quirk in the ABC rules which means that those subscribing to a print and digital bundle count twice provided that the combined circulation costs at least 20 per more than the top print-only price.
Similarly the Spectator has 16,392 bundle subscribers who count twice, in both the print and digital columns.
Prospect’s year-on-year growth of 37.2 per cent is largely accounted for by a huge increase in existing print subscribers upgrading to a print and digital bundle. Some 12,880 prospect subscribers are counted twice, as both digital and print readers because they subscribe to a bundle.
The Week Junior has launched with an impressive 45,895 sales per week.
Current affairs magazine sales figures for the first half of 2017: (Source ABC)
|Product||Total||YoY%||UK ROI Total||UK ROI AP%|
|The Economist – United Kingdom Edition||248,196||5||248,196||95.2|
|The Spectator excluding Australia||85,429||11.3||76,602||89.3|
|The Week Junior||45,895||44,528||81.5|
|The Spectator Australia||8,341||5.9|