Haymarket’s motoring weekly Autocar has unveiled a new-look magazine with greater prominence given to news features and spreads
Changes include a bigger column by Steve Cropley, who celebrates his 1000th column this week, and the return of the writer Colin Goodwin.
The magazine will be printed on different paper stock resulting in a ‘slightly bulkier and more flickable-feeling magazine”.
Other changes include more space for news and pictures, refreshed feature designs, new layout and content for the Autocar road test and a bigger used car section.
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The back-end of the magazine becomes ‘Deals’ and will combine new and used car buying information, deals and expert opinion.
Autocar editor Jim Holder said: ‘The key aims of the redesign have been to add clarity, convey authority and maximise Autocar’s unique strengths. The new-look Autocar has been a fusion of team opinion and reader research and feedback.
‘One of the key revisions is the inclusion of more space for news features and spreads, all illustrated with more pictures. The motor industry is full of fast-moving news and we wanted to expand our platform to deliver this to our readers.
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‘The Autocar road test is synonymous with setting the benchmark industry road test opinion and the new layout will include more details of in-car technology, a cleaner, uncluttered layout and a more direct verdict.’
The redesign comes around eight months after What Car? editor Jim Holder become the new editor of the magazine, following the appointment of former Autocar editor Chas Hallett as editor-in-chief of sister title What Car? in May.
The most recent ABC figures for Autocar show circulation was down 3.5 per cent to 43,004.
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