to launch iphone app - Press Gazette to launch iphone app

Publishers have been falling over themselves to launch iphone applications in an attempt to gain revenue from the ever-expanding mobile market. is the latest to join the rush, as it announced it is developing an application specially tailored to the iphone.

Guardian News and Media said the application was “in the pipeline”, and they were likely to charge for it.

However, the Guardian is by no means the first in the race to 3G phones.

The Telegraph was the first UK newspaper to launch an iphone app, in February this year.

The Independent also offers a free iphone app, while the Financial Times has a free app which offers the same tiered access as its website, with limited free use for unregistered readers and full access available only to paid subscribers.

The Guardian’s announcement is just the latest sign that print media is seizing the opportunity to make money from both online and the additional channel that 3G phones offer.

Political magazine The Spectator is launching a paid-for app based on a subscription model, charging £0.59 per week.

Earlier this year Rupert Murdoch announced his intention to charge for access to News Corp’s papers online, starting with the Wall Street Journal and rolling out across UK papers The Times, The Sun and the News of the World by next summer.

The Wall Street Journal released a free iphone app earlier this year, but said this month that from October it would begin charging two dollars per week for mobile content.



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