View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Publishers
  2. Magazines
July 29, 2007

Emap hires more journalists for More

By Press Gazette

Emap is to hire up to 10 extra journalists after taking fortnightly women’s glossy More weekly.

The decision to launch a weekly version this September will make it the fifth member of Emap’s women’s weekly portfolio, joining titles Heat, Closer, First and Grazia.

David Davies, managing director of Emap Elan, said the change was a way to move away from being straddled between the ‘fading’monthly market and the continuously growing weeklies.

He told Press Gazette: ‘I think the monthly market is under enormous pressure and it’s better to just offer a weekly lifestyle title rather than a fortnightly one. There are two dynamics in the market – monthlies and weeklies – and in the past they’ve been quite well balanced, but clearly the action has moved to the weekly market.”

At launch in 1988, More targeted the older teenage girl, offering a mix of fashion, showbiz, real life, sex and relationships – with its infamous ‘position of the fortnight’feature.

It relaunched five years ago, repositioning itself as a young women’s glossy, recently celebrating its 500th issue. The title’s last ABC figure came in at 271,629.

The move could put pressure on IPC’s weekly fashion and celebrity title Look, which launched in January. At the time, Look editor Ali Hall – a former editor of More – insisted that the IPC title was not in the same target market as Grazia and would appeal to 18 to 30-year-olds interested in high street fashion.

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

More, which will continue to be edited by Lisa Smosarski, will now be seen as direct competition to Look.

Davies said: ‘Look has some celebrity content and quite a lot of catalogue pages of fashion, but that’s all. More is a fully rounded lifestyle title and it addresses all the things that young women are into.”

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network