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May 21, 2014

Native advertising: The good, the bad and the ugly (video blog)

By Dominic Ponsford

In my latest video blog I cast a critical eye over the world of native advertising.

This is paid-for editorial content, or what used to be known as advertorials and sponsored features.

Advertising people love it, because it gets them into the bits of newspapers and websites that readers actually look at (the journalism). Journalists hate it for the same reason.

 

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