Print ad revenue halves in six years as three tech giants make $400bn annually
Amazon, Alphabet and Meta are estimated to take $4 in every $10 spent in the global ad market.
ByNative Advertising
Reach ‘levelling up’ advertorials for Govt banned by ASA after being found ‘not obviously identifiable as marketing’
Seven Government advertorials on regional Reach websites have been banned by the ASA following complaints from two Labour MPs that…
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Sponsored content for publishers: Revenue saviour or reputational risk?
With low click-through rates on display ads advertisers are constantly looking at smarter ways to get across their messages, and…
By Affiliate links not clearly labelled as ads at leading news publishers, NewsGuard
Four of the UK’s top news sites are failing to clearly label sponsored content in a way that distinguishes it…
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City AM giving brands the keys to its website is pretty benign compared to what other newspapers get up to
The bosses of free London newspaper City AM have boasted that they are tearing down the boundaries between editorial and…
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Mail Online appoints ‘commercial editor’ to oversee native advertising
Mail Online has appointed a "commercial editor" to oversee the site's native advertising. In September, the site revealed plans to…
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Mail Online plans to charge £65k for a single sponsored article
Mail Online has plans to charge brands £65,000 for single sponsored article in the UK. The revelation was made following…
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Mail Online goes native with Home Office sponsored editorial deal
Mail Online has begun carrying sponsored content from the Government on its homepage – and is using its own journalists…
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