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September 14, 2012

Magazine iPad app launched for pre-schoolers

By Dominic Ponsford

In tough times for print, the pre-school market has been one burgeoning sector for the magazine industry – as the last set of ABC results showed.

It now seems that leaders in this sector Immediate Media, who run the various BBC TV spin-off titles, are keen to lead their young readers into the digital worldd.

Will it work? Do we want it to?

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