The mantra of the modern day big media news organisation has to be innovate or die – and nowhere is this more true than at The Independent.

Last year no-one gave the smallest UK quality newspaper any chance of surviving as it struggled to stem losses (both financial and of circulation) under Independent News and Media.

When Alexander Lebedev threw the Independent titles a lifeline by buying them in March this year one thing was certain – continuing as they had done before was not an option.