View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Comment
August 22, 2012

Something fishy about weatherman base-jumping tale

By Dominic Ponsford1

After the Queen jumped out of a helicopter with James Bond to open London 2012 you would think journalists would be a bit more cautious about a video which appeared yesterday showing former weatherman Michael Fish, 68, base-jumping from a 200-feet high London office block.

Not so. The tale was reported, without any caveats such as “appeared to jump”, in the Daily Mirror, Daily Express, Huffington Post UK, the Ecologist and others.

It even popped up in print in the Evening Standard’s diary last night.

All these outlets reported the far-fetched yarn as fact.

A call to eco fashion brand Rapanui, which organised the stunt to raise awareness about global warming and, presumably, themselves revealed that the story was in fact a spoof.

I know it’s the silly season, but surely stories have to be at least a little bit true?

Content from our partners
<a></a>Key ways to futureproof your media career as journalism job cuts bite deep
Slow online ads cost UK publishers £50m a year: Here's how to fix them
Mather Economics and InsurAds combine to help publishers boost revenue

Topics in this article :

Email to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network