When Central European News was launched I spent some time sending stories into the void before our small agency finally hit global recognition thanks to Fucking, an Austrian village  just north of Salzburg, and a godsend to subs everywhere.

Locals were for some reason surprised to find US servicemen had been stealing their street signs, and were puzzled as to why. As an English news agency targeting a tabloid market, we wasted no time in selling the Fucking story.

It was the first story in a chain that over the years has spawned many more. There was Fucking beer, and then complaints about Fucking tourists, especially the rowdy Fucking Brit type.