View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Comment
January 9, 2009

Calm down dear it’s just Ephraim Hardcastle’s winning way with words

In Friday’s Daily Mail, the rather wonderful Ephraim Hardcastle introduced Axegrinder to an entirely new concept: the former ex-girlfriend.

Ephraim asked: “Who are the women prancing behind Michael Winner in the new TV ads for esure? They’re Vanessa Perry and Lorraine Doyle, former ex-girlfriends of the boulevardier.”

So does the phrase “former ex-girlfriends” mean they have both now rekindled their passion for the Death Wish director?

Or does the “former” refer to their gender? No, it can’t be that.

Perhaps Ephraim will explain all in his next column. 

Topics in this article :

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly dose of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network