Pots, kettles and black award
Winner: Associated Newspapers. After the Daily Mail won a victory in its campaign against super-casinos, sister title Metro spotted a gap in the market and launched… an online casino.
Quote of the year (that didn’t make it into Press Gazette)
Winner: “It’s just the same old shit at a different time†‒ ITN insider on the News at Ten’s move back to its old timeslot.
The Sinclair C5 award for most ill-concieved technological innovation
Winner: The Eastern Daily Press’s demotic automated newsreader Brian.
David Brent award for staff motivation
Winner: Mike Soutar’s cringeworthy corporate training video for Shortlist merchandisers in which he tells the team: “Shortlist is a good-looking magazine distributed by a good-looking team.â€
Intro of the year
Winner: “Hi I’m Art Buchwald and I just died†‒ From legendary humourist and columnist Art Buchwald’s self-presented web obituary.
The most unlikely new media hit of the year
Winner: The Westmoreland Gazette’s online scoop about the fire brigade being called to attend to a burning chair which prompted hundreds of comments and was followed up around the world, proving that online readers really will read just about any old shit.
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