Fighting for quality news media in the digital age.

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October 15, 2020updated 30 Sep 2022 9:40am

Alan Rusbridger on how to manage perpetual newsroom change: ‘I’m your leader, trust me – is not going to work’

By Alan Rusbridger

As editor of The Guardian from 1995 to 2015 Alan Rusbridger led The Guardian from nowhere (online) to being one of the most popular news websites in the world. Here he shares his insight into managing the transition from legacy to digital media.

In each case it was a change too far. They were unwilling participants in a revolution they didn’t want. They had little faith in the direction of travel and, sorry, but they had to take a stand.

So there were lots of reasons not to change. And yet a high degree of certainty that if you trod water for too long you might soon no longer be in business.

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