Fighting for quality news media in the digital age.

Luba Kassova

Luba Kassova is an audience strategist and AKAS co-founder, journalist, researcher.

How under-35s’ interest in news has collapsed and what we can do about it

Data shows scale of collapse in young people's interest in news - and which news organisations are doing best at keeping them.

By Luba Kassova

How under-35s’ interest in news has collapsed and what we can do about it

All Articles

The gender consumption gap for online news and how publishers can address it

60% of visits to 48 major news websites in May were made by men.

By Luba Kassova

UK news coverage of women-focused issues down a fifth in five years

Research shows that gender-related terms in journalism have decreased in recent years.

By Luba Kassova

Select and enter your email address

Future of Media

Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday.

Press Gazette Daily

Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time.

Future Of Media USA

Our weekly does of strategic insight about the future of news media aimed at US readers.

Marketing Matters

A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.

Your email address

Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.

Thanks for subscribing.

Websites in our network