Fighting for quality news media in the digital age.

Luba Kassova

Luba Kassova is an audience strategist and AKAS co-founder, journalist, researcher.

Women’s voices and issues are not being heard in UK general election

Analysis of women's issues in election coverage as well as share of women voices.

By Luba Kassova

Women's voices and issues are not being heard in UK general election

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How under-35s’ interest in news has collapsed and what we can do about it

Data shows scale of collapse in young people's interest in news - and which news organisations are doing best…

By Luba Kassova

The gender consumption gap for online news and how publishers can address it

60% of visits to 48 major news websites in May were made by men.

By Luba Kassova

UK news coverage of women-focused issues down a fifth in five years

Research shows that gender-related terms in journalism have decreased in recent years.

By Luba Kassova

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