Trinity Mirror has closed paid-for weekly newspaper the Grantham Target.
It is part of the portfolio of titles bought by Trinity Mirror at the end of last year when it took over Local World.
The target was launched in January 2015 priced 50p as a rival to the Johnston Press-owned Grantham Journal.
A Trinity Mirror spokesperson said: “The Grantham Target was launched in January 2015 and while it was well received and initial signs were good it has not managed to gain a strong enough foothold in the local print market. It was a bold move to launch a new title in the current climate and we believe one well worth taking.
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“The project has given us a valuable experience and while newspaper sales have ultimately not been sufficient for us to maintain the print product, we have seen a significant growth in digital audience from the area and we will continue to serve the community online editorially and commercially.
“Lincolnshire Media has the largest reach across the county through the Lincolnshire Echo, Boston Target, East Lindsey Target, Sleaford Target and online and we will continue to focus on these successful platforms.”
Trinity Mirror is believed to have cut at least 75 editorial jobs across the Local World group.
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