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April 23, 2015

National press web ABCs for March 2015: Mail Online dips to 14m after record February

By Dominic Ponsford and William Turvill

Mail Online online readership dipped in March after a record month in February.

The UK's most popular newspaper websites reached an average of 14m unique browsers (different devices) compared with 14.7m per day in February.

The Daily Express website was the fastest growing, doubling in a year to 824,000 unique browsers per day.

Mirror Online is fast catching up with the Telegraph and looks set to overtake it in the next few months. While the Mirror website is free, the Telegraph limits free access to 20 articles per month.

The Mirror's top performing article reported the death of child TV star Lil Chris and attracted 1.7m unique visitors, the publisher said.

Newspaper website Daily average unique browsers, March 2015 Percentage year-on-year change
MailOnline 13,963,077 23.94
theguardian.com 7,289,446 28.56
Trinity Mirror Group – Digital 5,338,911 55.02
Telegraph 4,119,272 15.99
Mirror Group Nationals 3,844,759 52.78
The Independent 2,484,571 50.35
Trinity Mirror Regional Network 1,701,369
Metro 1,202,103 4.03
express.co.uk 823,652 99.48
dailystar.co.uk 607,118 81.95
Manchester Evening News 464,638 86.56
Evening Standard 369,984 60.63
Liverpool Echo 355,573 80.43
Wales Online 238,782
Birmingham Mail 175,190
Newcastle Chronicle 167,927
Teesside Evening Gazette 75,245
Coventry Telegraph 56,611
Daily Post (Wales) 53,587
Huddersfield Daily Examiner 41,869
The Journal 14,598

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