Much advice has been heading Rupert Murdoch's way since he announced that News Corp's digital-only newspaper will be no more. The demise of The Daily, launched less than two years ago, is a useful reminder that Murdoch doesn't always get it right. Useful because one of the most common arguments in favour of the paywalled digital publishing model goes along the lines of: "Murdoch knows how to make money from subscriber content. He's done it before, he'll do it again." Not this time, he didn't.

Joshua Benton on Nieman Journalism Lab does a fine job capturing all the competing reasons offered for The Daily's premature closure but he nails it when he notes:

The Daily, on the other hand, really didn't need to start from here.