The Evening Standard is the latest title to launch a new app for iPhones and Android devices.
ES:GO is a free app which provides recommendations for restaurants, bars, clubs, theatre, arts and entertainment.
Full details in the press release below:
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The London Evening Standard has launched a free smartphone app for Londoners and visitors to the capital as part of its growth-driven digital strategy and enhanced offering for advertisers.
ES: GO (Evening Standard Going Out) London, brings the title’s premium signature recommendations for restaurant, bar, club, theatre, arts and entertainment to the mobile platform in combination with geo-targeted search and real-time booking capability.
Offering an optimized user experience, ES: GO London’s search function is powered by Google maps and plots selected venues near to the user’s current location or destination. Entertainment content includes Evening Standard reviews, comprehensive event and venue listings and user-generated ratings.
ES: GO London provides users with recommendations from the London Evening Standard’s most influential reviewers including restaurant critic Fay Maschler, theatre columnist Henry Hitchings and girl-about-town Barchick. The easy-to-use app also features reader-generated ratings to enableusers to make a fully-informed choice before making a real-time booking through ES: GO London’s partners Toptable and Tixstac.
Key features include a ‘lock’ function for users to overlay their searches for different types of venues in selected areas of the capital. In addition to being able to save listings for later review, users can also share listings and itineraries and content through Facebook, Twitter and email.
The dual-platform smartphone app is available on the latest version of Android and is fully compatible with Apple iOS 5 for iPhone or iPad.
Zach Leonard,Managing Director, Digital, The Independent, i and the London Evening Standard said: ‘The ES: GO London app extends our digital strategy to provide Londoners and visitors with the best our city has to offer — in a portable, relevant and accessible format, and brings advertisers a new channel to present our advertisers an engaged high quality audience.’
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