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May 11, 2011

Conde Nast teams up with Apple for iPad subscription offer

By Maria Buckley

Magazine publisher Conde Nast and Apple have joined forces to offer a new iPad subscription service.

Subscriptions to The New Yorker went live from today and plans are in place for seven more publications to follow by the end of May, including GQ, Wired, Vanity Fair, Glamour and Golf Digest.

Conde Nast president Robert Sauerberg said: “We’ve been working closely with Apple for some time to be the first to deliver what consumers clearly want: easy access to premium packaged digital content via subscription.”

He added: “The iPad has created an incredible new way for readers to experience our award-winning magazine.  Over time, we’ll see subscriptions leading to greater and greater scale, helping to drive overall industry growth.”

The option to purchase single issues will still be available alongside the new monthly and yearly subscriptions.

The New Yorker’s weekly iPad edition will cost $5.99 per month for 4 issues or $59.99 per year.

It will also offer print and digital bundled subscriptions for $6.99 per month for four issues, or $69.99 per year.

Subscriptions for Wired, Vanity Fair, Allure, Self, Golf Digest and GQ will cost either $1.99 per month or $19.99 per year.

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