Google has launched a new service aiming to make reading the news online feel like flicking through print pages and, significantly, help publishers generate revenue and readership.
Google Fast Flip has partnered with around 40 – mostly American – publishers including the New York Times, Washington Post, Salon, Newsweek and the BBC for the experimental project.
Fast Flip lets users browse through several news articles, headlines, popular topics and feeds from publishers quickly on one screen, without having to wait for each individual page to load.
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