The Advertising Standards Authority has censured Middlesbrough’s Evening Gazette over a promotion offering readers the chance to win a ‘Dream Wedding worth over £10,000″.

The advertising watchdog banned the Trinity Mirror newspaper from running the promotion in its current form after upholding a complaint from the eventual winner that both the list of prizes and the claim they would exceed £10,000 in value were misleading.

Gazette Media Company – the division of Trinity Mirror that runs the paper – ran the promotion in conjunction with a local hotel and associated suppliers who provided products and services for free, in return for publicity.