Instagram’s new video platform, Instagram TV, has been quickly adopted by news brands such as the BBC as they seek to capture a younger audience.

The new video sharing platform was announced on 20 June and allows for longer programmes, of up to 60 minutes to be broadcast to followers on the app.

Early adopters to Instagram TV include broadcasters such as BBC News, ITV News and Sky News and magazines such as Vice, The Economist, Vogue, Fact Magazine, NME, Esquire and Exposed Magazine.