Sam Jermy, a former B2B editor, is conducting a research project on journalism business models in partnership with Press Gazette’s Duopoly Campaign. He details why now is the time for bold decisions rather than lamenting the industry’s situation, and asks for your opinion.

Financial viability in 21^st Century journalism has been a problem long-time coming, but the discussion only seems to have recently come to the fore.

Perhaps this is because many believed the problem would sort itself, there would be a natural realignment. But the only thing which has continued to happen is money being drained out of traditional press on a local and national level, and poured into the ever-deepening pockets of the tech giants, Facebook and Google.