Google takes lion’s share of growing UK ad market as publishers lose out
UK ad market grew 6.1% to £36.6bn - but tech platforms take all the growth.
ByFighting for quality news media in the digital age.
UK ad market grew 6.1% to £36.6bn - but tech platforms take all the growth.
ByEntertainment Daily was "blocked" by Google for months while one of The Tab's Facebook pages was suppressed.
ByAudio and subscriptions were noted as bright spots in Q4 2023.
ByWhy recent events in Australia mean UK publishers should prepare to lose news on Facebook.
ByAd spend now increasingly going to a "third wave" of "retail media".
ByRegional press decline can be stopped if it gets level playing field with big tech.
ByThe LGBTQ+ publisher said it has changed priorities for growth, leaning into video.
ByBut a few major publishers seem to be taking invite-only Bluesky seriously.
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