What Mobile relaunch caters for the new phone generation

What Mobile magazine has relaunched with a new masthead. The new-look mag will focus on the growing functions of mobile phones, including picture messaging and gaming.

A new feedback section, taken from the What Mobile website, allows readers to air their opinions on the latest handsets and gadgets as well as showcase their cameraphone photographs.

The reviews have been expanded and a new section on software applications, looking at mobile functions ranging from dating services to downloadable Tube maps, has been added.

These have been incorporated into a clearer layout and design.

Editor John Corke said: “There is more information, more images and at-a-glance tables in the reviews section.

The new user feedback section allows people to have a lively forum and share their experiences.”

Changing the masthead from w@mob to What Mobile was important in showing the magazine’s new focus, according to publishing director Neil Fennell. He explained: “The text-speak logo was relevant when mobile phones were predominantly used for voice and texting. They are now devices for music, gaming, photography, computing, sat-nav and 3G services.

“The revised logo will make it easier for consumers to identify What Mobile as the must-have mobile-technology bible on the news-stand.”

What Mobile’s November issue is on sale now priced £3.50, a rise of 25p.

By Sarah Lagan

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