Wall Street Journal most influential title among US financial journalists - Press Gazette

Wall Street Journal most influential title among US financial journalists

The Wall Street Journal has retained the position as the most influential financial media outlet in a survey of US financial journalists carried out by PR agency Gorkana.
The 2014 Survey of Financial Journalists examines the industry's outlook on the economy, the leading sources for information, the top figures in their field, how they find stories, and who they want to shed light on that story.
The Wall Street Journal remains most influential outlet, with Bloomberg News second and the New York Times third. Two online outlets, Yahoo! Finance and Business Insider, enter the top 10 for the first time.
Gorkana US managing director Jeni Chapman said: "There are a number of interesting findings from this year's research. What is most striking is the entrance into the top 10 most influential outlets of, not one, but two, online media sources, demonstrating that they have moved well beyond challenger brands into solid and credible go-to sources.
"In contrast to that is the rise of the press release, the death of which is constantly being predicted, as a go-to source of information for financial journalists. The lesson for brands dealing with the media remains the same: Tell a good story, provide the top spokespeople, and understand what the journalist is interested in before getting in touch."



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