Londoners are to be targeted by the launch of a glossy lifestyle magazine called Upside, writes Ruth Addicott.
Edited by Cathy Levy, Upside will be aimed at residents in specific areas of London and will feature listings and news from around the capital. Editorial will comprise profiles on local celebrities as well as local news on charities, arts projects, shopping and services, restaurants and property.
The first issue will launch as a bimonthly and increase its frequency to monthly from the second issue in February.
It will be distributed free to 47,250 homes and businesses in areas such as Stoke Newington, Spitalfields, Muswell Hill, Crouch End, Tufnell Park, Highbury and Islington, Clerkenwell and Hoxton.
Upside is published by Highbury Local Publications and follows the launch of eight other titles dedicated to London.