UK front cover

For the third time in its 116-year history, the National Geographic will carry a UK front cover in December.

Rather than following the US version, which will feature a story headlined “searching the stars for new earths”, the magazine will carry a story on Dr Robert Ballard’s expedition back to the wreckage of the Titanic earlier in the year.

As well as reflecting the British public’s interest in the story, the decision was also in response to a demand for more localisation of the magazine in the UK.

Previous front covers unique to the UK have been successful. The first time it was tested was in 2003 when the UK cover featured a story about 21st century slaves.

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