Trinity Mirror has formally rebranded to Reach, two months after first announcing the plan.
The change became official as the stock market opened at 8am today, after shareholders approved the move at last week’s annual general meeting by 99.87 per cent.
The name Trinity Mirror was born with the merger of Trinity and Mirror Group in 1999 and the company has subsequently “evolved significantly”, chief executive Simon Fox (pictured) said.
“Since then we have acquired Local World and Northern & Shell’s UK publishing titles, both of which have materially changed our business for the better,” he said. “It was high time our name reflected these changes too.
“The Reach name says a lot about who we are. Through our content we reach millions of people every day, and we reach hearts and minds across the cities and communities that we serve.”
Trinity Mirror was already the UK’s largest regional publisher ahead of its takeover of Express Newspapers in March, and it now owns three daily national newspaper titles and four Sunday titles.
Culture Secretary Matt Hancock announced last week he was intervening in the deal as he asked Ofcom to investigate its “media public interest considerations” and the CMA to report with its conclusions on “jurisdiction and any competition issues”, both by 31 May.
As of this morning, Trinitymirror.com redirects to Reachplc.com and the website has been rebranded.
Mugs and notebooks with the new Reach logo were given out in newsrooms across the country today, while company emails have also already been updated.
The move is a change of corporate name only for the company, and does not impact its stable of brands, all of which retain their identities.
Picture: Nicholas Bowman/PA Wire