Trinity Mirror officially rebrands as Reach after receiving shareholder approval - Press Gazette

Trinity Mirror officially rebrands as Reach after receiving shareholder approval

Trinity Mirror has formally rebranded to Reach, two months after first announcing the plan.

The change became official as the stock market opened at 8am today, after shareholders approved the move at last week’s annual general meeting by 99.87 per cent.

The name Trinity Mirror was born with the merger of Trinity and Mirror Group in 1999 and the company has subsequently “evolved significantly”, chief executive Simon Fox (pictured) said.

“Since then we have acquired Local World and Northern & Shell’s UK publishing titles, both of which have materially changed our business for the better,” he said. “It was high time our name reflected these changes too.

“The Reach name says a lot about who we are. Through our content we reach millions of people every day, and we reach hearts and minds across the cities and communities that we serve.”

Trinity Mirror was already the UK’s largest regional publisher ahead of its takeover of Express Newspapers in March, and it now owns three daily national newspaper titles and four Sunday titles.

Culture Secretary Matt Hancock announced last week he was intervening in the deal as he asked Ofcom to investigate its “media public interest considerations” and the CMA to report with its conclusions on “jurisdiction and any competition issues”, both by 31 May.

As of this morning, redirects to and the website has been rebranded.

Mugs and notebooks with the new Reach logo were given out in newsrooms across the country today, while company emails have also already been updated.

The move is a change of corporate name only for the company, and does not impact its stable of brands, all of which retain their identities.

Picture: Nicholas Bowman/PA Wire



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3 thoughts on “Trinity Mirror officially rebrands as Reach after receiving shareholder approval”

  1. “The Reach name says a lot about who we are.” Better still, why not change the name to an even more specifically descriptive Newspapers-Worsening, Heritage-Damaging, Staff-Cutting, Clickbait-Crazed PLC?

  2. Do we need a new runway at Heathrow?
    Dear Sirs,
    We have 6 airports servicing London and 3 airbases in East Anglia, at Alconbury, Mildenhall and Lakenheath.
    The last three are 70 to 80 miles and under two hours travelling from central London but the furthest London airport is less than an hours journey.
    Could one of the three airbases be converted into a airport and build a new town around it, to serice tourist traffic and leave the London airports mainly for business-men?
    Failing that, could a survey be made to find a suitable site in East Anglia to build a brand new airport which would eliminate the need for a new runway at Heathrow, so ending the debate and the new site could also provide new housing from the new town to be built to service the new airport?
    It may even encourage an egress of people from London.
    Flying access to the new site would not be over highly populated areas, but possibly via the Wash, so reducing noise and fuel pollution in the West London area.
    A new high-speed rail link between the proposed airport or enhanced motorways would cut travelling time to the capital.
    Perhaps the new town or airport could be called ‘Iceni’ or ‘Boudicca’

    Mike Cockett
    1 Ryelands Grove
    HR6 8QA

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