The Independent takes over Buzzfeed UK brands including Huffpost

They say the deal will create "Britain's biggest publisher network" for Gen Z and millennials.

Buzzfeed Inc CEO Jonah Peretti and Independent CEO Christian Broughton are depicted side by side in a photo montage illustrating a story about a new licensing deal the two brands have signed. — Buzzfeed Inc CEO Jonah Peretti (left) and Independent CEO Christian Broughton (right). Pictures: Eugene Gologursky/Getty Images for Buzzfeed Inc (left) and Dominic Ponsford, Press Gazette (right)

Editorial and commercial staff at Buzzfeed UK (which includes Huffpost UK) are to move over to The Independent as part of a multi-year licensing deal.

Buzzfeed Inc and Independent Digital News and Media Ltd (IDNM) said the partnership will see the businesses combine their publishing, data and advertising platforms “to allow commercial partners to seamlessly buy across their sites”.

As part of the agreement The Independent will take over Buzzfeed’s sub-brands in the UK including food vertical Tasty UK, black British identity brand Seasoned and Huffpost UK.

Bron Maher

@bron_maher

Bron Maher is Press Gazette's senior reporter, covering US and UK media. He joined Press Gazette in November 2021 from Newsguard, a US start-up that reviews how far news sites adhere to journalistic standards.