Reach has created a new leadership role of performance director for editorial aimed at enhancing “data-led decision making” across its newsrooms.

Ellen Stewart is joining Reach from Conde Nast, where she is currently director of content strategy and growth and was previously associate director of audience development, social and analytics.

Reach said her focus on “the delivery of data-led decision making across Reach newsrooms” will help serve “different audiences more of the content that matters to them”.