Geoff Marsh, the Reach editorial director who built Express.co.uk into an SEO powerhouse, is leaving to head up GB News’ digital efforts.
The broadcaster, which has grown its online audience much faster than its television one, said Marsh will “lead the company’s investment in digital journalism and distribution across its website, apps, videos, and social media.”
In a statement, Marsh said: “I’ve seen the growing impact GB News is having, both on the UK media landscape and – more importantly – among audiences across the country… Its fast-growing reach across all platforms – TV, radio, social and online – proves there’s a huge appetite for that.”
“I can’t wait to help scale that and establish GB News as one of Britain’s top digital destinations.”
Speaking to Press Gazette last year, Marsh revealed that at the Express website 60% to 70% stories were driven by topic, rather than the news agenda.
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