The Tizer sharpens up its image - Press Gazette

The Tizer sharpens up its image

The Oswestry & Border Counties Advertizer , the oldest paper in the privately-owned North Wales Newspapers stable, has a new look.

Launched 155 years ago as a railway timetable, the Tizer , as it is known by its readers, has a new masthead and fonts.

Editor Su Perry and designer Roger Anthony worked with Peter Sands and his East Sussex Editorial Centre design team to “clean up” the title.

“We asked Peter to rid the title of cluttered artwork and an aged masthead,” said NWN’s editor-in-chief, Graham Breeze.

“The Advertizer is very close to the hearts of the family which owns NWN. It was the very first newspaper launched by the Thomas family who still live in Oswestry. So the task was to produce a new look which they approved of without damaging a very popular local newspaper.”

Inserat and Helvetica fonts have been binned and replaced by Swiss and Futura. Better signposting makes navigation easier, and property, motoring and classified sections follow a similar theme.