The Sun today dropped its copy price across the UK to 30p. It was already at 30p in London and the South East and the latest move will affect a further 2.5 million copies of the circulation, which had been retailing for 35p.
In a bonus for newsagents, they will still get the same cut as if they were selling the paper at full price.
Markets Editor, Business Insider
Lecturer in Journalism, University of Gloucestershire