Success for new start-up

A UK-based movie trade magazine start-up is to go monthly and double its print run on its fourth edition.

Factory magazine, run by former PR agency director Howard Webster, has put out three one-off free issues in the past year, which have been distributed in Europe and the US. It currently has a print run of 22,000.

Webster originally ran the magazine from his Kilburn flat, and paid for the start-up by maxing out his gold credit card twice over.

He said he was attracting upscale companies to advertise luxury goods to the magazine’s wealthy audience.

SIGN UP HERE FOR

FUTURE OF MEDIA

Press Gazette's must-read weekly newsletter featuring interviews, data, insight and investigations.

Comments
No comments to display

Leave a Reply

Your email address will not be published. Required fields are marked *