How Daily Mail went from voice of Middle England to Tiktok sensation
Boris Johnson has become an unlikely Tiktok star for the Daily Mail.
ByTikTok
News media trends for 2024: AI, Whatsapp, newsletters and video among focus areas
The Reuters Institute survey touched on AI pessimism, news avoidance and paywall success.
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Seven charts that explain the news industry in 2023: From declining ad spend to growth of AI
Press Gazette’s pick of the charts that sum up 2023 for the news business.
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To reach Gen Z legacy media must first stop misrepresenting them
Shira Jeczmien says publishers need to move away from an “all-in-one approach” to social media content.
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UK’s biggest online publishers in September 2023: News UK and Mail Metro Media fall out of top ten
Press Gazette’s ranking of the biggest online publishers in the UK, using Ipsos iris data.
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Podcast 58: How the Daily Mail become a hit on Tiktok
Mail Online’s head of social video Phil Harvey explains what they’re doing on Tiktok.
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Ten major trends in news consumption publishers need to be thinking about
“Part of the problem is that we are optimising on sites for the super users.”
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Audience growth: What publishers can learn from Tiktok and why social still matters
Panellists from Reach, Arc XP, The Independent and Ladbible Group on Tiktok, social media referrals, and news avoidance.
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