Ten major trends in news consumption publishers need to be thinking about
"Part of the problem is that we are optimising on sites for the super users."
ByTikTok
Audience growth: What publishers can learn from Tiktok and why social still matters
Panellists from Reach, Arc XP, The Independent and Ladbible Group on Tiktok, social media referrals, and news avoidance.
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Pink News makes ‘significant shift’ towards direct partnerships as social media monetisation falls
Pink News has seen "hockey-stick-like growth" in its direct sales activity this year.
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How to reach Gen Z on Tiktok: Six of the best pages publishers can learn from
Press Gazette's intern reviews some prominent journalism-related accounts on Tiktok.
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News is second most popular type of social media video – Ofcom
Ofcom report also shows interest in news on speech radio versus podcasts.
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Most popular news sources in the UK: Tiktok overtakes BBC Radio 1 and Channel 5
One in ten adults used Tiktok for news in 2023, putting it on a par with The Guardian.
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Ranked: News publishers’ Instagram growth from 2021 to 2023
BBC News is the biggest newsbrand on Instagram, while Healthline Media is the fastest-growing.
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Gen Z news consumers don’t (and won’t) visit publisher websites
No reason to suspect 18 to 24 group will change their ways as they get older.
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