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Podcast 58: How the Daily Mail become a hit on Tiktok
Mail Online's head of social video Phil Harvey explains what they're doing on Tiktok.
ByFighting for quality news media in the digital age.
Mail Online's head of social video Phil Harvey explains what they're doing on Tiktok.
By"Part of the problem is that we are optimising on sites for the super users."
ByPanellists from Reach, Arc XP, The Independent and Ladbible Group on Tiktok, social media referrals, and news avoidance.
ByPink News has seen "hockey-stick-like growth" in its direct sales activity this year.
ByPress Gazette's intern reviews some prominent journalism-related accounts on Tiktok.
ByOfcom report also shows interest in news on speech radio versus podcasts.
ByOne in ten adults used Tiktok for news in 2023, putting it on a par with The Guardian.
ByBBC News is the biggest newsbrand on Instagram, while Healthline Media is the fastest-growing.
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