‘Flipping the script’ and other tell-tale signs of AI-written copy
Journalists and PRs share their tips on spotting and blocking AI-written content.
ByReality Wars
AI hoaxer, a fake X account and the case of Margaux Blanchard
An internet hoaxer connected to fake Margaux Blanchard X account has claimed they were behind scam.
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Wired says ‘AI-written’ story did not have ‘proper fact-check process’
More editors reveal they had been pitched by ‘Margaux Blanchard’.
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Wired and Business Insider remove ‘AI-written’ freelance articles
Index on Censorship believes article it published by ‘Margaux Blanchard’ was generated by AI.
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Dubious UK local news websites, Russian links and cash for coverage
London-based local news websites provide extensive coverage of obscure Russian business figures.
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PR agency sells AI tool which sends out automated expert comment to journalists
Journalists may as well cut out the middle man and just ask ChatGPT themselves, says PR expert.
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Journalist says 4,000 fake AI news websites created to game Google algorithms
AI-generated websites make money by ‘backlinking’ or gaming Discover for ad revenue.
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The PR agency, the publishers and the disappearing lottery winners
Lottery winners whose stories promoted casino website cannot be found.
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