PR bodies launch campaign against fake experts after Press Gazette investigation
Trade bodies urge journalists to shun rogue PR operators.
ByReality Wars
Named: 50 ‘experts’ and linked brands publishers should treat with caution
Experts and brands associated with more than 1,000 likely faked stories.
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Photographer awarded compensation from news website whose owners cannot be found
The London Post promotes illegal gambling sites and runs puff pieces for Russian businessmen.
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London news website publishes misleading ‘AI-generated fiction’
AI red flags include multiple subheadings stating ‘Inverted Pyramid Structure’.
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Cision investigates and MyJobQuote maintains silence over fake experts network
US PR giant addresses role in circulating hundreds of misleading stories.
By Dubious experts deployed by MyJobQuote published more than 600 times in UK press
Quoted experts do not appear to be real and some have AI-generated profile pictures.
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How to spot fake AI-written press releases
Reporters are being bombarded with millions of press releases from virtual PR agencies.
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Google promotes fake content to millions on Discover news platform
Fraudulent sites with no history promoted as trusted publishers to millions by Google.
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