Survey reveals Britons value human journalism and worry about use of AI
Newsworks asked 4,000 Britons about journalism, AI and digital media.
ByNewsworks
‘Brave’ advertisers who advertise next to news are seeing results
Brand safety myths were debunked at Press Gazette’s Future of Media Technology event.
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Young UK adults read average of six news stories per day, research finds
Tracking data suggests young adults in UK are more interested in news than they say they are.
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Pamco audience data: The Sun is most-read UK news brand as sector sees strong year on year growth
UK national news brand websites have seen “incredibly strong growth” from last year, with claims this reflects the “value placed…
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Pandemic has made newsbrands ‘incredibly more desirable’ with advertisers wary of disinformation
A senior ad account director has urged newsbrands to “capitalise on this moment” as Covid-19 disinformation means brands are becoming…
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Two-thirds of Brits say Covid-19 pandemic has made them appreciate journalism more
Two-thirds of Brits have begun to appreciate journalism more since the coronavirus pandemic hit, according to a new study. The…
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Marketers urged to ‘back don’t block British journalism’ as Covid-19 hits online advertising
While traffic to news websites is booming as people search for the latest news on the coronavirus (Covid-19), digital advertising,…
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Yearly ad spend decline on national newsbrands set to continue despite quarterly growth
Advertising spend with national newspapers will continue to fall year-on-year in 2020 despite quarterly growth, according to new estimates. National…
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