‘One subs package to rule them all’ helps Delfi Meedia reach one in five Estonians
How Estonian publisher is using AI to serve 200,000 digital subscribers.
ByArtificial Intelligence
Generative AI and other uses of artificial intelligence in publishing. Latest news, insight, comment and analysis.
FT says AI-personalised paywall messaging has quadrupled conversion rate
How publishers including Reach and The Independent are – and aren’t – using personalisation.
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ChatGPT is ‘ghost’ of what publishers provide directly
O’Reilly Media showcases in-house AI tool ‘Answers’.
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German media groups file complaint against Google AI Overviews
Latest AI Overviews complaint comes as Google continues AI Mode rollout.
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Why The Economist isn’t doing AI deals but has launched on Substack
The Economist president Luke Bradley-Jones shares his three Ds: differentiation, direct relationships, discoverability.
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AI referral traffic ‘not making up for search losses’: How publishers can respond
Bot traffic still increases costs with “no meaningful value exchange”.
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Publishers ‘should be making £1m a year’ from a successful Youtube channel
Youtube “feels different” to other third-party platforms in terms of monetising publisher relationships.
By AI bots appear to be replacing human traffic on publisher websites
Data from Tollbit tracks growth of generative AI bots scraping publisher websites.
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